From work to workout.
Stay fueled.
High protein pretzel sticks
23G Protein. Plant Based. Bold Crunch.
Increase muscle, decrease body fat
Forget the bar, embrace the crunch.
Transparent ingredients, real results
Pretzels are simple — flour & salt. We just added protein to benefit you even more.
Energy that sticks
Sugar packed bars leave you crashing by noon. Power Pretzels are designed with little sugar and high protein to keep you fueled throughout your day.
So good, you'll forget it has protein
After experimenting with hundreds of recipes, we've mastered the authentic, classic pretzel flavor without any hint of protein taste.
Others
Artificial
8G
No
24G
Natural
Yes
Coloring
Protein
Electrolytes
Why Power Pretzels are Better
Bullet point 1
Stop wasting money by using more toothpaste than you need.
SUITCASE-SAFE
A dry tablet means we can use less-harmful ingredients and still protect your teeth.
SINK-FRIENDLY
Our tablets leave less mess in your sink because no glycerine – what makes most toothpaste, paste – means no sticky goop.
BETTER-FOR-YOU FORMULATIONS
No more toothpaste explosions in your bag. Just throw a few Bits in your pack and you’re good to go
EARTH-FRIENDLY
Infinitely refillable with no plastic toothpaste tubes, our Bits are better for our earth and oceans.
STOPS THE SPREAD OF BACTERIA
The top of a toothpaste tube can transfer bacteria from your partners brush to your mouth. Our Bits can stop the spread.
Our Journey
Building a brand from the ground up.
IDEA
RECIPE
MANUFACTURING
LAUNCH
Idea
MAY 2023
We started this journey in 2023, thinking to ourselves, "there has to be a better way to snack healthy & build muscle". We were tired of drinking protein shakes and eating bars that had questionable ingredients. We hit the ground running on a mission to develop the best tasting pretzel snack with immense benefits.
Recipe
SEP 2024
Pretzels are notoriously hard to bake by hand but that didn't stop us. We spent thousands of hours in a commercial kitchen, researching and refining our recipe, with the help of a food scientist. After tasting trials and feedback sessions, we can confidently say we have the best product on the market in our niche and are bringing innovation to an industry that has been stale for a long time.
Manufacturing
JAN 2025
Finding a manufacturer for our product was a huge challenge as there are very few companies which operate pretzel machinery. We are proud to say we've found an incredible partner in the United States, one that can meet demand as we scale, and allow us to innovate fast with unparalleled engineering and manufacturing capabilities.
Launch
EST. APR 2025
With our final production order in, we are ramping up to launch across the US on Amazon and direct to consumer. It's time for big pretzel to take a seat while our innovation breakthrough drives an influx of new demand to the market. We plan to follow our sea salt release with new flavors, shapes, and like-minded products that excite. Be the first to get notified of our launch by signing up to our email list.